John is Chief Executive of the Design Council. He has been working for 30 years in the brand and design industry, leading a number of marketing, brand and design consultancies in the UK as well as a number of roles within FMCG and retail, including Head of Brand at Safeway. He joined the Design Council from a CEO role at the Holmes & Marchant Group.He has also had an active commitment to the development of the design industry for the last ten years, serving as President of the Design Business Association for three years and currently acting as the spokesperson for its 20:20 Mentoring Scheme.