User login

APDIG - DBA call for evidence on design and the UK’s industrial strategy

APDIG - DBA call for evidence on design and the UK’s industrial strategy

27th February 2017

Design is central to the British economy, helping to drive innovation and improve productivity. Recent research by the Design Council shows that design economy alone contributes 7.2 per cent of the total UK economy.

In order to secure the best possible outcome for design and the creative industries, we are calling on the sector to give us their views on what the Government should consider in developing a modern industrial strategy that:

  • Embeds design principles at the heart of British industry

  • Promotes R&D funding and tax credits for innovative companies and contractors

  • Works towards a targeted sector deal for the creative industries

  • Gives people access to education and training to give them the skills needed for the design industry of the future

  • Develops Britain’s infrastructural capacities by investing in reliable communications, transport and energy

Following an encouraging settlement for design in the Autumn Statement, APDIG and the DBA call for the Government to think carefully about a long-term plan for the future of the British economy, by supporting the further growth of this vital sector of the economy.

By placing the creative industries as one of five sectors open to direct government support (alongside life sciences, low-carbon-emission vehicles, industrial digitalisation and the nuclear sector), the design sector can help to lead the way as Britain’s economy adapts to leaving the European Union.

Further detailed information about the Government’s industrial strategy can be found at the end of this document.

What we are looking for

APDIG and the DBA want your views:

  • You tell us that you’re struggling to recruit the right talent for your business. What skills shortages do you have or expect to have? And what do you think has caused the shortage?

  • Does geography play a part and can we link skills needs of the industry to skills provision by educational institutions in local areas? Or do we need a radical rethink! How would you go about developing your future workforce?

  • The Government is offering the Creative Industries (CI) a Sector Deal. The design industry sits within this CI industry grouping but there isn’t a predetermined recipe for a Sector Deal as it’s not been done before. Given that the Government’s emphasis throughout the Green Paper is productivity and growth, what ideas do you have for driving growth in a) your business and our sector of industry (if that’s what you want); b) in your clients’ businesses; and c) more generally across the UK?

  • The Industrial Strategy also aims to cultivate world-leading sectors. The Creative Industries is generally thought of as a core strength of the UK so how might we protect our world-standing, how might we showcase it to the world and how do we grow it?

  • The design industry in the UK does a lot of work overseas. What could we be doing to enable you to grow your overseas markets?

  • How would you go about embedding design at the heart of all British businesses to help them grow or to help them export their products or services overseas?

  • We need to be bold in our ask of Government, so no idea is too big or too expensive at this stage. But we also know that the simplest ideas are often the best. So how would you kick-start growth and productivity in the UK that brings benefit to the design industry?

Your views can be as detailed or as brief as you feel appropriate.

We are also particularly interested in:

  • Case studies that highlight where design has had clear benefits to the wider economy

  • Your views on where the government is seen as being particularly strong or weak in terms of promoting design and innovation

  • Your opinions on what is unique about the design sector that cannot be replicated in other areas of the economy

Next steps

The deadline for submissions is 5pm on Friday 24th March 2017

Evidence should be submitted by email to or in hard copy to:

All Party Design and Innovation Group
Policy Connect, CAN Mezzanine
32-36 Loman Street

Further information about the Government’s industrial strategy

In January, the Government announced a consultation into building a new industrial strategy, where the public sector works with private companies to promote economic development. The initial views of the government outlining the way forward have been published as a so-called Green Paper, which is available here.  

The strategy has highlighted Ten Pillars, summarised below, that show the range that the new set of industrial policies will focus on.

  1. Investing in science, research and innovation
  2. Delivering affordable energy and clean growth
  3. Driving growth across the whole country
  4. Upgrading infrastructure
  5. Supporting businesses to start and grow
  6. Encouraging trade and inward investment
  7. Creating the right institutions to bring together sectors and places
  8. Developing skills
  9. Cultivating world-leading sectors
  10. Improving procurement

The Government has also announced that Design will form one of the first five specific “sector deals”. A review, led by Sir Peter Bazalgette, will look into how the UK’s world-leading creative industries can lead the way in developing new technology and intellectual property rights, and it is expected that this submission will feed its way into this area of the economy.

About the Design Business Association

The Design Business Association exists to promote professional excellence through productive partnerships between commerce and the design industry to champion effective design which improves the quality of people's lives.

For more information please visit:

About the APDIG

The All-Party Parliamentary Design and Innovation Group is a cross-party coalition of Parliamentarians and design sector organisations that work to develop new design policy ideas, critique existing government decision-making around design, communicate within Parliament the enormous potential value of design, and help the design community better engage with the policy process.