Resource Efficient Living: Behaviour Change by Design

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2 November 2010
House of Commons


Chair:

Nigel Adams MP


Speakers:

Bob Ryder, Deputy Manager, Sustainable Products & Consumers Team, Defra
Prof. Ken Peattie, Director of BRASS, Professor of Marketing and Strategy, Cardiff Business School
Mat Hunter, Chief Design Officer, Design Council
Darren Bentham, Director, Universal Metering Programme, Southern Water

With the concept of resource efficiency increasingly taking prominence across the sustainability agenda, this seminar explored the methods of affecting user behaviour to reduce consumption through design, and discussed other innovative approached currently being used to encourage sustainable behaviour.
 
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