The APDIG is a forum for open debate between Parliament and the UK’s design and innovation communities

The APDIG is currently reconstituting following the General Election
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"We spend billions of pounds on services but the public sector still rarely uses the skills of our world-class service design industry to ensure quality and cost effectiveness. Now is the time for people in the public sector to realise the potential power of service design to create better services at less cost."

- Lord Michael Bichard, Maiden Speech in the Lords, 27 May 2010

"Design is not an amateur matter. We may all think we know a good design when we see one, but it is not just a matter of good taste. It is a matter of functionality, and of buildings or other objects which achieve a purpose."

- Baroness Whitaker, Academies Bill in the Lords, 28 June 2010

"Design is at the heart of most of what we do as civilised human beings. We’ve got to engage the people that run this country – up here in the Lords and down there in the Commons – in a more meaningful way."

- Barry Sheerman MP, the launch of 'Design and the Public Good', 2 March 2010